It pays to advertise

It pays to advertise
   Roi Cooper Megrue and Walter Hackett got 399 performances out of their farce that opened on 8 September 1914 at the Cohan Theatre, produced by George M. Cohan and Sam H. Harris, and directed by Sam Forrest. "Not often in the course of a season is it given to the first-nighters to roar so heartily," wrote the New York Times reviewer (9 September 1914), surmising that Cohan and Harris had the Midas touch with the pile of play manuscripts from which they extracted such entertainment.

The Historical Dictionary of the American Theater. .

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  • advertise — advertisable /ad veuhr tuy zeuh beuhl, ad veuhr tuy /, adj. advertiser, n. /ad veuhr tuyz , ad veuhr tuyz /, v., advertised, advertising. v.t. 1. to announce or praise (a product, service, etc.) in some public medium of communication in order to… …   Universalium

  • advertise — verb /ˈæd.vɚ.taɪz/ a) To give public notice of; to announce publicly; as to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting. It pays to advertise. b) To provide information about in communications media …   Wiktionary

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